Thesis
Title Evaluating consumer price perception : a mental accounting and frame dependent perspective / Oluwadamilola Motunrayo Agbato.
Author Agbato, Oluwadamilola Motunrayo, author.
Production 2016.

Status Loan Type Location Shelf-mark
 Reference Only  Not for loan  Library Research Annexe  Thesis TA3929  
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Description xii, 315 pages : illustrations, tables ; 30 cm
Note Ph.D. thesis submitted to the Adam Smith Business School, College of Social Sciences, University of Glasgow, September 2016.
Thesis Thesis (Ph.D.) -- University of Glasgow, 2016.
Bibliography Includes bibliographical references (pages 301-315).
Note Electronic version also available via Enlighten : Theses http://theses.gla.ac.uk/7563/
Library Class Thesis TA3929
Subject Consumer behavior -- Research -- Theses PhD.
Consumers' preferences -- Research -- Theses PhD.
Heuristic -- Theses PhD.
Rational choice theory -- Theses PhD.
Decision making -- Mathematical models -- Theses PhD.
Marketing research -- Methodology -- Theses PhD.

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