Print Book Cover image
Title Marketing management / Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen.
Author Kotler, Philip, author.
Edition 3rd edition.
Publisher Harlow : Pearson Education Limited, 2016.


Status Loan Type Location Shelf-mark
 In Library  24 hour  Level 3 High Demand  Economics qS402 KOT6  
 In Library  1 week  Library Level 6  Economics qS402 KOT6  

More Details

Description xxxiv, 942 pages : illustrations (chiefly colour) ; 28 cm.
ISBN 9781292093239 hardback : £56.99
Note Previous edition: 2012.
Bibliography Includes bibliographical references and index.
Series Always learning.
Library Class Economics S402
Subject Marketing -- Europe -- Management.
Marketing -- Europe.
Other Author Keller, Kevin Lane, 1956- author.
Brady, Mairead, author.
Goodman, Malcolm, author.
Hansen, Torben, 1966- author.

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