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Theses (University of Glasgow)
Title
Marketing management / Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen.
Author
Kotler, Philip, author.
Edition
3rd edition.
Publisher
Harlow : Pearson Education Limited, 2016.
Status
Loan Type
Location
Shelf-mark
In Library
24 hour
Level 3 High Demand
Economics qS402 KOT6
In Library
1 week
Library Level 6
Economics qS402 KOT6
More Details
Description
xxxiv, 942 pages : illustrations (chiefly colour) ; 28 cm.
ISBN
9781292093239 hardback : £56.99
Note
Previous edition: 2012.
Bibliography
Includes bibliographical references and index.
Series
Always learning.
Library Class
Economics S402
Subject
Marketing -- Europe -- Management.
Marketing -- Europe.
Other Author
Keller, Kevin Lane, 1956- author.
Brady, Mairead, author.
Goodman, Malcolm, author.
Hansen, Torben, 1966- author.
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