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Title Consumer culture, branding and identity in the new Russia : from five-year plan to 4x4 / Graham H. Roberts.
Author Roberts, Graham H., author.
Publisher Abingdon, Oxon ; New York, NY : Routledge, 2016.

Status Loan Type Location Shelf-mark
 In Library  Standard  Library Level 6 Annexe  Sov Stud GZ2 2016-R  
More Details
Description 200 pages ; 24 cm.
ISBN 9780415722407 hardback
0415722403 hardback
Bibliography Includes bibliographical references and index.
Series Routledge interpretive marketing research.
Library Class Sov Stud GZ2
Subject Consumers -- Russia (Federation)
Consumption (Economics) -- Social aspects -- Russia (Federation)
Marketing -- Russia (Federation)
Branding (Marketing) -- Russia (Federation)
Group identity -- Russia (Federation)

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