Thesis
Title Consumer engagement in online brand communities / by Laurence Dessart.
Author Dessart, Laurence, author.
Production 2015.

Status Loan Type Location Shelf-mark
 Reference Only  Not for loan  Library Research Annexe  Thesis TA3399  
More Details
Description xii, 316 pages : illustrations ; 30 cm
Note Ph.D. thesis submitted to the School of Social Sciences, Adam Smith Business School, University of Glasgow, 2015.
Thesis Thesis (Ph.D.) -- University of Glasgow, 2015.
Bibliography Includes bibliographical references (pages 283-316).
Note Electronic version also available via Enlighten: Theses, http://theses.gla.ac.uk/6638/
Library Class Thesis TA3399
Subject Brand name products -- Theses PhD.
Brand loyalty -- Theses PhD.
Marketing research -- Theses PhD.
Internet marketing -- Theses PhD.
Online marketing -- Theses PhD.
Other Author University of Glasgow, degree granting institution.

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