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Title Creating business agility : how convergence of cloud, social, mobile, video, and big data enables competitive advantage / Rodney Heisterberg, Alakh Verma.
Author Heisterberg, Rodney J., author.
Publisher Hoboken, New Jersey : John Wiley & Sons, Inc., [2014]
Copyright ©2014


Status Loan Type Location Shelf-mark
 In Library  Standard  Library Level 6  Economics C440 HEI  

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Description xxii, 362 pages : illustrations ; 24 cm
ISBN 9781118724569 hardback
Note Includes index.
Summary "Creating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage provides a game plan for integrating technology to build a smarter, more customer-centric business. Using a series of case studies as examples throughout, the book describes the agility that comes from collaborative commerce, and provides key decision makers the implementation roadmap they need to build a successful business ecosystem. The focus is on Business Agility Readiness in terms of the five major changes affecting the information technology landscape, and how data-driven delivery platforms and decision-making processes are being reinvented using digital relationships with a social business model as the consumer world of technology drives innovation and collaboration.Cloud computing, social media, next-gen mobility, streaming video, and big data with predictive analytics are major forces now for a competitive advantage, and Creating Business Agility provides leaders with a roadmap for readiness. Business leaders tasked with innovation and strategy will find that Creating Business Agility provides important insight from an informed perspective"-- Provided by publisher.
Library Class Economics C440
Subject Technological innovations -- Management.
Information technology -- Management.
Organizational effectiveness.
Strategic planning.
Other Author Verma, Alakh, 1963- author.

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