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Title Understanding digital marketing : marketing strategies for engaging the digital generation/ Damian Ryan.
Author Ryan, Damian, author.
Edition Third edition.
Publisher London : Kogan Page Limited, 2014.

Status Loan Type Location Shelf-mark
 In Library  Standard  Library Level 6  Economics S405 RYA2  
More Details
Description xx, 409 pages : illustrations ; 23 cm
ISBN 9780749471026 paperback : £19.99
Note Previous edition: 2012.
Includes index.
Library Class Economics S405
Subject Internet marketing.
Social media.
Strategic planning.
Marketing -- Management.

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