Print Book Cover image
Title Creating new markets in the digital economy : value and worth / Irene C.L. Ng ; cover image and cartoons created by Elizabeth Shi-Yin Ho.
Author Ng, Irene C. L., author.
Publisher Cambridge : Cambridge University Press, 2014.

Status Loan Type Location Shelf-mark
 In Library  Standard  Library Level 6  Economics B790.I55 NG  
More Details
Description xx, 238 pages ; 23 cm
ISBN 9781107049352 hardback
9781107627420 paperback
Bibliography Includes bibliographical references and index.
Library Class Economics B790.I55
Subject Information technology -- Economic aspects.
Technological innovations -- Economic aspects.
New products.
Value.
Marketing research.

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