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Title Luxury online : styles, strategies, systems / Uché Okonkwo.
Author Okonkwo, Uché, author.
Publisher Basingstoke, Hampshire : Palgrave Macmillan, 2010.

Status Loan Type Location Shelf-mark
 In Library  Standard  Library Level 6  Economics L2950.L85 OKO  
More Details
Description xxiv, 360 pages : illustrations (chiefly colour) ; 24 cm
ISBN 9780230555365 hardback
0230555365 hardback
Bibliography Includes bibliographical references (pages 331-336) and index.
Summary This title focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel.
Library Class Economics L2950.L85
Subject Luxury goods industry.
Luxuries -- Marketing.
Electronic commerce.

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