Thesis
Title The effect of relational elements and co-creation of value on brand extension acceptance / Eirini Bazaki.
Author Bazaki, Eirini.
Published 2013.


Status Loan Type Location Shelf-mark
 Reference Only  Not for loan  Library Research Annexe  Thesis TA2304  

More Details

Description 377 p. : ill. ; 30 cm.
Note Ph.D. thesis submitted to the Adam Smith Business School, College of Social Sciences, University of Glasgow, 2013.
Thesis Thesis (Ph.D.) -- University of Glasgow, 2013.
Bibliography Includes bibliographical references (p. 260-311)
Note Electronic version also available after embargo period via Enlighten: Theses, http://theses.gla.ac.uk/4373/
Library Class Thesis TA2304
Subject Brand name products -- Theses PhD.
Branding (Marketing) -- Theses PhD.

Permanent link to record