Description |
377 p. : ill. ; 30 cm. |
Note |
Ph.D. thesis submitted to the Adam Smith Business School, College of Social Sciences, University of Glasgow, 2013. |
Thesis |
Thesis (Ph.D.) -- University of Glasgow, 2013. |
Bibliography |
Includes bibliographical references (p. 260-311) |
Note |
Electronic version also available after embargo period via Enlighten: Theses, http://theses.gla.ac.uk/4373/ |
Library Class |
Thesis TA2304
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Subject |
Brand name products -- Theses PhD.
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Branding (Marketing) -- Theses PhD.
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