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Title Behavior space : play, pleasure and discovery as a model for business value / Alexander Manu.
Author Manu, Alexander, 1954-
Published Farnham, Surrey : Gower, c2012.

Status Loan Type Location Shelf-mark
 In Library  Standard  Library Level 6  Economics C540 MAN  
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Description xiv, 234 p. : ill. ; 25 cm.
ISBN 9781409446842 (hbk.)
1409446840 (hbk.)
Bibliography Includes bibliographical references (p. [223]-225) and index.
Subject New products -- Social aspects.
New products -- Psychological aspects.
Creative ability in business.
Consumers -- Attitudes.
Alt Title Behaviour space : play, pleasure and discovery as a model for business value

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