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Title All eyes East : lessons from the front lines of marketing to China's youth / Mary Bergstrom.
Author Bergstrom, Mary.
Published New York ; Basingstoke : Palgrave Macmillan, 2012.

Status Loan Type Location Shelf-mark
 In Library  Standard  Library Level 6  Sociology G615.C3 BER  
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Description xiii, 237 p. : ill. ; 24 cm.
ISBN 9780230120624 (hbk.)
Bibliography Includes bibliographical references and index.
Contents The new (r)evolutionaries : the post-70s, post-80s, and post-90s generations -- Progress : mapping new roads to success -- Tipping gender scales : from boys rule to girl power -- About face : seeing new beauty codes -- Speaking up : the seeds of activism -- Driving subcultures : building a center on the edge -- Rebranding Chineseness : new China, new identity.
Library Class Sociology G615.C3
Subject Youth -- China -- Attitudes.
Youth -- China -- Social conditions -- 21st century.
Youth -- China -- Economic conditions -- 21st century.
Intergenerational relations -- China.
Marketing -- China.

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