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Title The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale.
Author Nagle, Thomas T., 1951-
Edition 5th ed., International ed.
Published Boston, Mass. ; London : Pearson Education, c2011.

Status Loan Type Location Shelf-mark
 In Library  Standard  Library Level 6  Economics S417 NAG2  
More Details
Description 350 p. : ill. ; 23 cm.
ISBN 9780132546133 (pbk.)
0132546132 (pbk.)
Bibliography Includes bibliographical references and index.
Library Class Economics S417
Subject Pricing.
Marketing -- Decision making.
Other Author Hogan, John E., Ph. D.
Zale, Joseph.

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