Thesis
Title Towards a deeper understanding of human emotions in marketing communication : the 'Slogan Validator' and self-reported measurement contrasted / by Wan-Chen Wang.
Author Wang, Wan-Chen.
Published 2010.

Status Loan Type Location Shelf-mark
 Reference Only  Not for loan  Library Research Annexe  Thesis TA0881  
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Description xiii, 401 p. : ill. ; 30 cm.
Note Ph.D. thesis submitted to the Faculty of Law, Business and Social Sciences, Department of Management, University of Glasgow, 2010.
Thesis Thesis (Ph.D.) -- University of Glasgow, 2010.
Bibliography Includes bibliographical references (p. 367-401)
Note Electronic version also available via Enlighten: Theses, http://theses.gla.ac.uk
Library Class Thesis TA0881
Subject Advertising -- Psychological aspects -- Theses PhD.
Consumer behavior -- Psychological aspects -- Theses PhD.
Consumers -- Psychology -- Theses PhD.
Emotions -- Economic aspects -- Theses PhD.

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