Thesis
Title Selling Scotland : towards an intercultural approach to export marketing involving differentiation on the basis of "Scottishness" / by Michael Bennis Paterson.
Author Paterson, Michael Bennis.
Published 2001.


Status Loan Type Location Shelf-mark
 Reference Only  Not for loan  Level 12 Spec Coll  Thesis 12211  
 Reference Only  Not for loan  Library Research Annexe  Thesis 12211 c.2

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Description 357 p. ; 30 cm.
Note Ph.D. thesis submitted to the School of Scottish Studies, Faculty of Arts, University of Glasgow, 2001.
Thesis Thesis (Ph.D.) -- University of Glasgow, 2001.
Bibliography Includes bibliographical references (p. 326-357)
Note Electronic version also available via Enlighten: Theses, http://theses.gla.ac.uk
Local Note Not available for consultation without the author's permission until 03.07.02.
Library Class Thesis 12211
Subject Exports -- Scotland -- Theses PhD.
Export marketing -- Scotland -- Theses PhD.

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